Personal trainer and fitness model Jack Eyers has striped naked for a great cause: to raise money for a U.K. organization helping people with disabilities.
Eyers, an amputee born with a rare condition called Proximal Femoral Focal Deficiency, stars in an advert for Scope, a U.K. charity that raises awareness and money for disabled people and their families. The ad is a spoof of the classic 1980s Levis Ad featuring Eyers stripping in a Scope charity shop.
“In the Scope ad I play a guy who takes a charity appeal a bit far. It was fun. The false leg has made me stronger,” Eyers said. “I’m determined to show disability needn’t stop you living a normal life.”
According to the BBC:
Disabled models have been used in high-street campaigns in the past but Eyers says these models are often dropped after the initial publicity dies down.
Watch the ad below: